Advertising on the website

Pros and Cons of Advertising an Ecommerce Site

Advertising can increase your brand awareness. Even if you don’t get that many direct sales from a particular channel, it doesn’t mean that advertising doesn’t work for you. It is a known fact that reducing ad spend on certain, poorly performing keywords in AdWords affects direct sales as well.

Advertising brings in a lot of window shoppers, people who might not necessarily buy during their first or even a subsequent visit. It’s not necessarily a bad thing, yet in such a case it is crucial to monitor your traffic channels and conversions to ensure that you are not losing money.

Advertising might seriously affect your cashflow. Again, it’s crucial that you keep track of how much you spend and that you spend the money where you get the best return on investment.

Ways to Advertise an Ecommerce Store:

Google AdWords 

Definitely the most popular of all forms of online advertising. Google AdWords is Google’s flagship product through which you place text or graphic ads that appear on Google’s search results page and a network of their affiliated sites.

Google AdWords is by far the quickest way to gain targeted traffic to your site making the system highly effective to promote any site.

The downside? Even though Google AdWords work on a pay per click basis (meaning that you only pay if someone clicks on your ad and goes to your site), it operates on a bidding system, where every company bids how much they are willing to pay per each click, greatly increasing the price for each visitor to your site.